Los Angeles is just one big film set….
L.A. 1910. The Biograph Company in New York sent a promising young director out west to film a movie. D.W. Griffith was so enchanted with the beautiful landscape and pristine natural lighting conditions (not to mention great weather) and therefore shouted: “AC-tion!” The Squaw Man became first Hollywood movie. Ever since that auspicious day, movies have come to rule the land that would be the entertainment beacon of the world.
The Screenplay of L.A.
Every business which caters to the public — whether they’re shops, restaurants, gyms — every business realizes that in order to attract new customers, they have to create a new world experience. Because of this, restaurants such as The Hard Rock Cafe create a world unto itself, where patrons can not only munch on a world-class burger, but in fact time travel to the world of rock n roll. In that same theme, Banana Republic creates the casual corporate feel; their professional attentive sales staff, making the customer feel as though they are staying at a resort and being taken care of by the hotel concierge. These are two examples of big chain businesses “making a movie”; consequently making you feel like you’ve entered a movie by entering their business.
It’s no accident
The corporate world smartly adapts the practices and techniques of the film industry’s magic. From brand name advertising image on television and magazines comes the direct approach. Nationwide businesses create and sell product directly to the public and they cottoned on to this idea and have run with it for years. The historical fact that independent businesses in Los Angeles have been creating tiny little “theme parks” you experience every time you go to the local hipster cafe or buy a pair of jeans on Melrose, for years is no coincidence.
The Grove, located next to historic Farmers Market and on the old Gilmore family oil property, calls itself a “shopping resort”. In fact, they even have a concierge. When you go to The Grove you time-travel to early 19th Century Americana. A created from whole cloth small town square. They even have a working street car.
You’re the Star
So the next time you visit L.A. and want to not just bring back souvenirs, bring back memories of a unique experience. The experience of shopping on a film set is waiting for you. And, you’re the star.